Luxury Ski-Rooms by the Bernard Orcel Maison
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Set up in the 1970s, the Bernard Orcel Maison has become the place to go for sports lovers who want to combine performance and style. With the original flagship store in Courchevel, the brand decided to offer its vision of combining sport and fashion to select prestigious locations in which to install its shops. Airelles Val d’Isère and Les Airelles, Courchevel, Bernard Orcel Luxury Ski Room to offer exclusive services to make every day on the slopes an exceptional one.
An exceptional experience to fans of winter sports. The philosophy of the Maison Orcel is embodied in its fashion and sportswear heritage offering an exceptional experience to fans of winter sports.
At Les Airelles, Courchevel, a wide choice is on offer for buying or renting gear and equipment designed by benchmark brands: Atomic, Salomon, Rossignol, Head, Black Crow, Volkle, Bomber, Dupraz, Jones, Burton, LibTech, Dénériaz, plus outfits signed Cordova, Sease, Bogner, Toni Sailer, Fendi, Mammut and Aztech Mountain.
Airelles Val d’Isère, located at set right on the slopes, Maison Bernard Orcel’s valets will help you select the best high-quality ski equipment for you. Settled in a chair with a hot drink in your hand, you don’t have to do anything more than let the personnel know what you are looking for. They are here to respond to your every wish, but also to supply you with the best equipment, suitable for both your level and your taste.



And what could be better when you come back from your day in the snow than to be greeted by the delicious aroma of homemade cakes? There is a comforting afternoon tea waiting for you all afternoon in the Bernard Orcel Luxury Ski Room: let the staff take off your boots, then relax and help yourself to hot drinks, waffles, crepes and other delights.
Thanks to the team’s professionalism, you can benefit from bespoke service, a choice of equipment, and warm boots prepared for your return from the slopes; not forgetting the gourmet buffet – teas, coffee, hot chocolate, fresh fruit juices, cereal bars made by the pastry chef – all at your disposal.


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A good night's sleep "à la française" at Airelles
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After Courchevel and Gordes, these two experts in French-style luxury have extended their partnership on the occasion of the launch of the Airelles Château de Versailles hotel, Le Grand Contrôle, with the exclusive design of a luxury Airelles bed and mattress.
The mattress is made of noble, natural materials paired with craftsmen’s techniques such as integrated padding all done by hand. Made in Alsace, in France, in the Reichshoffen workshop, the mattress is comprised of Air Spring® suspensions for perfect support.
Covering a layer of natural Talalay latex guaranteeing superb softness, merino wool from Arles and French linen provide the top layers for winter and summer. Their natural features promise “royal” slumber by regulating the body’s temperature thanks to good air circulation. Made of viscose, silk and cashmere, the ticking is adorned with a cranberry branch, the emblem of Airelles.
These outstanding products are exclusively available worldwide on the Airelles e-shop and in the Tréca boutique on Faubourg-Saint-Honoré in Paris.


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Vanille & Lilas, the new Airelles boutique
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This winter, the brand new boutique “Vanille & Lilas” opens in Courchevel after spending the summer in Gordes.
This authentic new link will extend the Airelles experience beyond a mere stay thanks to a selection of items from the collection’s hotels. Fabrics made with respect for traditions, decorative objects and much more…



Vanille & Lilas proposes a wide array of brands in ready-to-wear and home decor, as well as a selection of eclectic niche names to delight the prestigious clientele of Les Airelles.
“This authentic new place will extend the Airelles experience”
Inside Airelles
The gems selected include Monoki, a wonderful embroidery brand created by Diane Goldstein, a blend of spirituality and design, Hand.So.On, an ethical brand of unique clothes in Bohemian style such as old silk saris upcycled, and Ikkimo proposing handmade pieces and kimonos produced in limited quantities with respect for the environment and craftsmen. Vanille & Lilas offers ready-to-wear for men and women, accessories (jewellery and leatherwear) and home decor.


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